Involvement in a community naturally brings many benefits to group members. The benefits of being in the community drive member involvement, creating a positive collaborative effect for the group as a whole. Though distinguishing the nuanced benefits of each community is not easy, there are several advantages to being involved, like access to knowledge, fulfillment of basic social needs, and collaborative efficiency. Continue reading The Benefits of Community Involvement
Yesterday Yahoo! agreed to purchase the very popular blogging site Tumblr for $1.1 billion cash. In terms of today’s high price acquisitions, anything around $1.0 billion does not seem to be that large anymore (respective to the scale of today’s businesses). However, when looking at Tumblr from an ROI perspective, Tumblr only generated about $14 million in revenue in 2012. Continue reading Yahoo! Buys Tumblr: How much is 100 million users worth?