“Being an executive isn’t about making decisions. It’s about galvanizing people to action,” James Elste said emphatically, halfway through his Whiskey Wednesday interview. The apex of the Whiskey Wednesday interviews rightly concludes with James Elste, inqiri’s CEO and Founder. In 2011, after a long career in cyber-security, Elste began letting a particular idea percolate. That idea was how collective intelligence could affect decision-making.