Innovate or Die: Business Evolution for the Modern World?

Forbes claims that the only secure business strategy in the technology-driven West is innovation. In a region where disruption is the only sure thing and novelty excels, innovation is crucial to a business’s survival. Innovation creates value for a product and a business, whether the value is improving strategic position, increasing revenue generation, accomplishing cost avoidance, or achieving cost reduction. Ultimately, innovation is king.

Competition requires constant innovation across all aspects of business: the products it develops, the services it offers, the processes it uses, and the customer experience it delivers.

The most important thing to remember about innovation is that its value can only be measured by the customer. Therefore, it is extremely important to be able to provide a platform for customers to leave their comments in a friendly, anonymous setting.

INQIRI has been proven to be a safe and comfortable setting for customers and employees alike to voice their feedback on products that are central to innovation. INQIRI enables businesses to identify the areas within their services that can be improved, on both the consumption and production fronts of the company. Through its ability to elicit unbiased and quantitative feedback, INQIRI is the most effective decision optimization engine that drives innovation in the modern business strategy.

We’d love to hear how INQIRI can help your business innovate. Please leave your comments below!


“In The West, It’s Innovate Or Die.” Forbes. Forbes Magazine, n.d. Web. 12 June 2014.