Big Data Makes Better Decisions and Drives Retention

In the technology industry, big data has been compared to oil as the next great natural resource, according to Forbes. The buzz around this new resource can be found anywhere and everywhere, and for good reason—big data holds the key to understanding every measurable aspect of a business, from finding ways to increase sales and revenue to improving customer satisfaction.

But big data isn’t just helpful when it comes to customer retention. Data is an increasingly crucial asset in the human resources industry for slowing employee turnover and driving retention. Big data is known to foster culture within a company, and those than can tap into the power of quantitative analytics are able to boost employee engagement and keep top performing employees. Large companies like Google, Yahoo, and Facebook have been harnessing big data to create more personalized customer experiences, but the idea of big data can be daunting for smaller enterprises.

INQIRI enables smaller enterprises to utilize big data in a convenient and practical way. The platform allows qualitative opinions on business processes to be converted to quantitative figures in order to make more sense of all the feedback. Our pertinent analytics can model and present the data so that it can be interpreted and applied to future operations. In this way, INQIRI helps businesses identify their strengths and weaknesses within the fields of employee engagement and customer satisfaction, driving retention on both sides of the company.

Better decisions require big data—and software that knows what to do with it.

How can your company use big data to improve employee and customer retention? Please comment below with your answers!


Newman, Daniel. “Big Data ROI: Making Better Decisions That Drive Community, Retention And Revenue.” Forbes. Forbes Magazine, n.d. Web. 14 Jan. 2015.

Overcoming Cognitive Bias for Better Business Decision-Making

Paramount to the success of any business is the ability to make strategic decisions. Bad decisions will result in financial loss; the worst decisions can be fatal, even for Goliath companies.  The crux of overcoming bad decision-making is realizing what is behind those poor decisions in the first place. Understanding a pattern of deviation in judgment, known as cognitive bias, is an important first step in alleviating poor decision-making. The inqiri solution solves the issues generated by many of the common cognitive biases by removing the ability to form illogical inferences and approach a decision with a clear, concise, and systematic way. Continue reading Overcoming Cognitive Bias for Better Business Decision-Making

How to Decide Versus What to Decide: The Importance of Decision-Making in Business

The inqiri blog has spent the past two weeks talking about decision-making on the individual level. We’ve examined decision fatigue[1], a relatively new study about how the mind’s energy depletes after making too many exhaustive decisions. We’ve also looked at why some individuals are seemingly better at making decisions than others.[2] The inqiri blog now turns its focus towards decision-making in the business world. These decisions must be strategic. Without this directed thought, the consequences can have harrowing effects on the performance and success of an entire company. While this concept is seemingly straightforward, business executives by and large discount the lessons of decision-making theory. Continue reading How to Decide Versus What to Decide: The Importance of Decision-Making in Business

Decision-Making is (Mentally) Exhausting

“Everywhere we look, big things and small things, material things and lifestyle things, life is a matter of choice…. The question is, is this good news or bad news? And the answer is yes.” – Psychologist Barry Schwarz, TED Talk, July 2005

Decision neuroscience, the study of the brain as humans make decisions, is a relatively young discipline, with scientists beginning to tap into the field a little over 20 years ago. “For me, the essence of the thinking during decision making is mental simulation—you are trying to predict before you take an action what outcome may occur based on your previous experiences, or by observing and remembering the outcomes of other people’s behaviors,” Daeyeol Lee, PhD, Department of Neurobiology and Kavli Institute for Neuroscience, Yale University School of Medicine said. [1] Continue reading Decision-Making is (Mentally) Exhausting

Black and White or Gray All Over: Why Decision-Making is Hard for Some

“We can either see our circumstances in terms of destiny, misfortune, or choice. And if we see it in terms of choice, we can start to think about all the things that are still possible, and use that to empower ourselves,” — Sheena Iyengar, S.T. Lee Professor of Business in the Management Division of the Columbia Business School.

The word “decision” comes with a slew of synonyms: determination, finding, judgment, selection, outcome, resolution, verdict, choice. With numerous ways to qualify one concept, it’s no surprise that for some, the ability to make a decision comes with an equally arduous process. Continue reading Black and White or Gray All Over: Why Decision-Making is Hard for Some

What is a Decision?

We all know what a decision is; we make them all the time. The dictionary defines a decision as the “act or process of deciding” and as” reaching a determination after consideration.” In addition, the term decision can be defined as a “report or statement after the fact.” In the case of human decisions, we can extend the definition to include references to the cognitive processes that result in the selection of some course of action. Understanding that a decision is a cognitive process leading to an event, and how that process functions opens up a more in-depth examination of the question – What is a decision? Continue reading What is a Decision?

Groups Make Better Decisions

Our approach to optimizing the decision-making process is a unique application of collective intelligence reinforced by synthetic intelligence (AI) techniques. We have done an extensive amount of research and analysis to convert theory into a practical application. Working at the forefront of cognitive science and technology, it is reassuring when recent research supports the fundamental principles of our solution. Continue reading Groups Make Better Decisions