Why Addressing the “Silent Complaints” through an Online Collaborative Platform is the Most Effective Method

Forbes recently investigated an extremely common issue for businesses: the sleeping challenge for user experience departments known as “silent complaints.” This type of negative feedback offers extremely constructive insight but is often never brought to the attention of the business itself. Why? Most customers simply choose to take their business elsewhere when they encounter an undesirable business experience rather than actually alerting the business to the mistake.

This leaves companies in the dark and unaware of revenue draining problems and causes customers to leave, and likely a large portion of these problems can be very quickly fixed. Being able to tap into this type of feedback is extremely valuable because it enables a business to understand how to improve the user experience of a product and prevent the unnecessary loss of sales.

INQIRI provides an anonymous platform for user feedback so that businesses can gain insights for improvements and later innovate based on how customers are using products. After eliciting the feedback from consumers, businesses can then evaluate the new ideas early and often, enabling them to get the right ideas to market faster. The feedback process of INQIRI also helps to make customers feel important and valued, letting companies build stronger relationships with their markets and create brand loyalty.

With INQIRI, no longer is it only the squeaky wheel that gets the grease.

Does your company have a nagging area of complaints that could use some customer insight? Please comment below.

Source

“Brands Can Drive Growth And Retention By Addressing Silent Complaints.”Forbes. Forbes Magazine, n.d. Web.

http://www.forbes.com/sites/adrianswinscoe/2014/10/12/brands-can-drive-growth-and-retention-by-find-and-addressing-silent-complaints/

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Growing a community creates challenges. First, a community must find a reason to expand. Not every community will want or need the growth. Second, growing a community requires reaching out beyond core users to attract diverse members, but this could cause a group to deviate from its original goals. Lastly, creating growth itself isn’t the only issue. The group must have a plan and ability to maintain itself once it has grown to a sustainable size. Continue reading The Challenges of a Growing Community

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“Find people who share your values, and you’ll conquer the world together” said John Ratzenberger, who played “Cliff” on Cheers. Despite Ratzenberger not being a community expert, this quote speaks volumes about an inherent characteristic of communities, which is that they come together and stay together because of shared values. For a community to exist in harmony and succeed, their members need to share the values of the group. The members also need to feel like they have a purpose within the group. Continue reading Do shared values create a successful community?

What is a community, and why do they matter?

“If you want to go fast, go alone; if you want to go far, go together.” – African Proverb

This quote expresses the fundamental reason for building a community, which is that a group of individuals, working together, can accomplish more than an individual working alone. Communities have long been established part of the human experience and serve a basic human need – the need to belong.

Continue reading What is a community, and why do they matter?

Yahoo! Buys Tumblr: How much is 100 million users worth?

Yesterday Yahoo! agreed to purchase the very popular blogging site Tumblr for $1.1 billion cash. In terms of today’s high price acquisitions, anything around $1.0 billion does not seem to be that large anymore (respective to the scale of today’s businesses). However, when looking at Tumblr from an ROI perspective, Tumblr only generated about $14 million in revenue in 2012. Continue reading Yahoo! Buys Tumblr: How much is 100 million users worth?