Forbes recently investigated an extremely common issue for businesses: the sleeping challenge for user experience departments known as “silent complaints.” This type of negative feedback offers extremely constructive insight but is often never brought to the attention of the business itself. Why? Most customers simply choose to take their business elsewhere when they encounter an undesirable business experience rather than actually alerting the business to the mistake.
This leaves companies in the dark and unaware of revenue draining problems and causes customers to leave, and likely a large portion of these problems can be very quickly fixed. Being able to tap into this type of feedback is extremely valuable because it enables a business to understand how to improve the user experience of a product and prevent the unnecessary loss of sales.
INQIRI provides an anonymous platform for user feedback so that businesses can gain insights for improvements and later innovate based on how customers are using products. After eliciting the feedback from consumers, businesses can then evaluate the new ideas early and often, enabling them to get the right ideas to market faster. The feedback process of INQIRI also helps to make customers feel important and valued, letting companies build stronger relationships with their markets and create brand loyalty.
With INQIRI, no longer is it only the squeaky wheel that gets the grease.
Does your company have a nagging area of complaints that could use some customer insight? Please comment below.
“Brands Can Drive Growth And Retention By Addressing Silent Complaints.”Forbes. Forbes Magazine, n.d. Web.
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This quote expresses the fundamental reason for building a community, which is that a group of individuals, working together, can accomplish more than an individual working alone. Communities have long been established part of the human experience and serve a basic human need – the need to belong.
Continue reading What is a community, and why do they matter?
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