Social Media Campaign Editorial Topics

We are a couple of weeks into the social media marketing campaign and have been busy creating content, making blog posts, tweeting, and building a following. In this post, we felt it would be helpful to provide a preview of upcoming posts and explain our choice of topics. Continue reading Social Media Campaign Editorial Topics

Decision Optimization Engine Development Update

Just a quick update on development progress. We have been following a lean startup and agile development process from the start and are in the final few iterations (scrums) of the development program. Our target has been a Minimum Viable Product (MVP), as defined in The Lean Startup, which will demonstrate the functionality of our Decision Optimization Engine TM, and serve as the basis for future development activities. Continue reading Decision Optimization Engine Development Update

Do shared values create a successful community?

“Find people who share your values, and you’ll conquer the world together” said John Ratzenberger, who played “Cliff” on Cheers. Despite Ratzenberger not being a community expert, this quote speaks volumes about an inherent characteristic of communities, which is that they come together and stay together because of shared values. For a community to exist in harmony and succeed, their members need to share the values of the group. The members also need to feel like they have a purpose within the group. Continue reading Do shared values create a successful community?

What is a community, and why do they matter?

“If you want to go fast, go alone; if you want to go far, go together.” – African Proverb

This quote expresses the fundamental reason for building a community, which is that a group of individuals, working together, can accomplish more than an individual working alone. Communities have long been established part of the human experience and serve a basic human need – the need to belong.

Continue reading What is a community, and why do they matter?

Yahoo! Buys Tumblr: How much is 100 million users worth?

Yesterday Yahoo! agreed to purchase the very popular blogging site Tumblr for $1.1 billion cash. In terms of today’s high price acquisitions, anything around $1.0 billion does not seem to be that large anymore (respective to the scale of today’s businesses). However, when looking at Tumblr from an ROI perspective, Tumblr only generated about $14 million in revenue in 2012. Continue reading Yahoo! Buys Tumblr: How much is 100 million users worth?

Social Media Campaign Kickoff

Today, we are kicking off our Social Media Marketing Campaign (SMC). After six months of “heads down” development, we are ready to begin the process of socializing our solution and building a community, in preparation for the upcoming launch of our solution – the Decision Optimization EngineTM.

Our SMC will focus on several social media channels and messaging strategies designed to explain the vision, the power of the Decision Optimization EngineTM, and generate interest in our growing community of intelligent decision-makers. We will be posting blog entries on, posting to Facebook and Reddit, and Tweeting on a regular basis. We will also be looking for opportunities to interact on a variety of sites that host content that is compatible with our messaging strategy and mission.

We want to hear from you, understand your questions, and provide you with a clear picture of what we will accomplish with your support. We think that we are building a unique solution that will be appealing to many people and help improve the way people make decisions. Stay tuned…