inqiri Part of Reno’s Economic Growth

Check out the Reno Gazette-Journal’s article to see the impact of Reno’s Start-Up community on the economic development of the area. James Elste, CEO of Reno Start-Up “inqiri,” was a leader in organizing what locals now know as Start-Up Row. Inqiri is also among one of the four recognized startup companies recognized by Governor Brian Sandoval as a forerunner in creating new jobs. To read about inqiri’s impact on the local economy, take a look at the article above.

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Innovate or Die: Business Evolution for the Modern World?

Forbes claims that the only secure business strategy in the technology-driven West is innovation. In a region where disruption is the only sure thing and novelty excels, innovation is crucial to a business’s survival. Innovation creates value for a product and a business, whether the value is improving strategic position, increasing revenue generation, accomplishing cost avoidance, or achieving cost reduction. Ultimately, innovation is king.

Competition requires constant innovation across all aspects of business: the products it develops, the services it offers, the processes it uses, and the customer experience it delivers.

The most important thing to remember about innovation is that its value can only be measured by the customer. Therefore, it is extremely important to be able to provide a platform for customers to leave their comments in a friendly, anonymous setting.

INQIRI has been proven to be a safe and comfortable setting for customers and employees alike to voice their feedback on products that are central to innovation. INQIRI enables businesses to identify the areas within their services that can be improved, on both the consumption and production fronts of the company. Through its ability to elicit unbiased and quantitative feedback, INQIRI is the most effective decision optimization engine that drives innovation in the modern business strategy.

We’d love to hear how INQIRI can help your business innovate. Please leave your comments below!


“In The West, It’s Innovate Or Die.” Forbes. Forbes Magazine, n.d. Web. 12 June 2014.

Twenty Under 40 get their big party

The Twenty Under 40 is an honorary award given to 20 of the of the Reno-Tahoe area’s outstanding leaders each year. To select the winners, the sponsors harnessed the power of collective intelligence through inqiri’s web based collaborative decision-making tool to pick the winners that the crowd believed were the most deserving. Check out the Reno Gazette-Journal’s article to review how inqiri helped the sponsors implement an effective decision-making process to arrive at the most deserving winners.

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Greek Ladders Partners with inqiri

Greek Ladders provides a platform to help young job seekers connect with employers in their area. Employers can use it to screen candidates to ultimately select the ones who they believe best fit with their company culture. Greek Ladders recently partnered with inqiri to better understand the core needs of both the employer’s and candidates to improve the decision-making process behind matching employer’s with the correct job applicant.

The inqiri solution provides organizations with a structured, objective, rational technique for improving decisions. To find out more about how the technology behind inqiri can greatly improve the results of effective decision-making, read more at Greek Ladders

Why Addressing the “Silent Complaints” through an Online Collaborative Platform is the Most Effective Method

Forbes recently investigated an extremely common issue for businesses: the sleeping challenge for user experience departments known as “silent complaints.” This type of negative feedback offers extremely constructive insight but is often never brought to the attention of the business itself. Why? Most customers simply choose to take their business elsewhere when they encounter an undesirable business experience rather than actually alerting the business to the mistake.

This leaves companies in the dark and unaware of revenue draining problems and causes customers to leave, and likely a large portion of these problems can be very quickly fixed. Being able to tap into this type of feedback is extremely valuable because it enables a business to understand how to improve the user experience of a product and prevent the unnecessary loss of sales.

INQIRI provides an anonymous platform for user feedback so that businesses can gain insights for improvements and later innovate based on how customers are using products. After eliciting the feedback from consumers, businesses can then evaluate the new ideas early and often, enabling them to get the right ideas to market faster. The feedback process of INQIRI also helps to make customers feel important and valued, letting companies build stronger relationships with their markets and create brand loyalty.

With INQIRI, no longer is it only the squeaky wheel that gets the grease.

Does your company have a nagging area of complaints that could use some customer insight? Please comment below.


“Brands Can Drive Growth And Retention By Addressing Silent Complaints.”Forbes. Forbes Magazine, n.d. Web.

Nevada Sagebrush Coverage of Pack Internship Program

On Tuesday, October 7th, The Associated Students of the University of Nevada launched the Pack Internship Grant Program. This program connects students with 1 of 12 local businesses that partnered with the Associated Students of the University of Nevada and The Nevada Career Studio to provide internship opportunities. The program benefits both the students and organizations by providing a real world environment for the students to practice the knowledge they learned in the classroom, as well as equipping the organizations with emerging talent who can make a real difference to their company. James Elste, inqiri CEO, is among one of the business leaders who has partnered with the Career Studio to hire local talent. Take a look at this article to see how inqiri has contributed to making this program a success.

inqiri Chosen for Pack Internship Program

The Associated Students of the University of Nevada is investing in creating paid internship opportunities for the students of UNR. The implementation of this program hopes to provide incentive for graduates to contribute to the local workforce upon graduation by allowing students to connect with local businesses while attending the university. Inqiri is among one of the 12 businesses supporting this internship program. Read how Reno’s local businesses are investing in future leaders to spur economic growth.

Update: RGJ Coverage

The Power of Visual Analytics

It is no secret that technology is rapidly changing the way organizations conduct business. In terms of Business Intelligence, Data Visualization has evolved into what experts claimed in a survey conducted by The Data Warehouse Institute, as “very effective” in terms of increasing business user insight and productivity. The graphical representations produced from data visualization software are allowing business users to develop a more comprehensive understanding of data and enabling them to use it to achieve tactical and strategic objectives.

In contrast to the widely used tabular report, patterns, trends, and outliers are being identified much more quickly with the communication of data through graphical representation. According to Judy Doherty, director of Information Management Systems at Dartmouth College, “The combination of data discovery and visualization enables users to uncover hidden relationships they didn’t know existed” (Eckerson). Moreover, its allowing users to identify actionable data that they previously had no recollection of.

Data visualization is still evidently in the early stages of industry adoption with more than two-thirds of users still analyzing data in tables and text. According to Niklas Derouche, CTO of BI and visualization vendor DSPanel, “There are still a lot of companies that don’t have visualization solutions in place, or if they do, it’s only for a small number of people. However, demand for visualization is growing with the big change being a move from static to interactive to collaborative business intelligence” (Eckerson). The growth is related to the influence that data visualization has on improving business production and user insights. 74% of respondents to The Data Warehouse Institute survey rated the influence of data visualization on business insights as “very high” (Eckerson).

As the adoption rate of organizational business intelligence tools increases, the underlying decision processes must be evaluated. Organizations should not only present the analysis of business data, but also utilize methods that aid decision-makers in organizing decision alternatives. These decision alternatives then need to be presented in a way that is easy to understand, allowing businesses to interpret what’s important and what to pay attention to.

INQIRI has developed a web-based collaborative decision-making application tool. NIQIRI has not only developed a technology to present decision alternatives in an easy to understand, quantifiable manner, but has also leveraged the phenomenon of “collective intelligence”. Collective intelligence emerges from the collaboration of many individuals. According to Thomas Malone, Director of the MIT Center for Collective Intelligence, “collective intelligence” can be defined as “the synergistic and cumulative channeling of the vast human and technical resources now available over the internet” (Malone).

Collective intelligence has the potential to produce very effective decisions and create outcomes that normally would either not be recognized, or fall subject to personal bias. When generating solutions, for example, we tend to seek information that confirms our assumptions and maintain those beliefs even in the face of contrary evidence (Bonabeau). Collective intelligence can help reduce the effects of those biases and can provide a diversity of viewpoints and input. Inqiri’s web-based collaborative decision-making application presents the analytics produced from the inputs of the collective in an aesthetically pleasing way. This will help increase organizational productivity by allowing decision-makers to analyze the data quickly.

Although data visualization is allowing business users to develop a more comprehensive understanding of data, one must not forget to consider the quality of the data. Poor data will produce poor results no matter how efficiently the data can be analyzed. The technology behind inqiri provides a means of utilizing “collective intelligence” to ensure superior data is produced and then presented in a number of different graphical representations to enable organizations to make effective decisions in a short amount of time.


Bonabeau, Eric. “Decisions 2.0: The Power of Collective Intelligence | MIT Sloan Management Review.” MIT Sloan Management Review RSS. N.p., n.d. Web. 8 Jan. 2015.

Eckerson, Wayne, and Mark Hammond. “Visual Reporting And Analysis.” TDWI Best Practices Report (2011): n. pag. Web.

Malone, Thomas W., and Mark Klein. “Harnessing Collective Intelligence to Address Global Climate Change.” Innovations: Technology, Governance, Globalization 2.3 (2007): 15-26. Web. 7 Jan. 2015. .VLfti4rF_Lc

Fighting brain drain in Reno

The city of Reno has been developing programs to attract and maintain higher levels of individuals with college degrees. Have a look at the programs being created to connect local businesses with current college students in an effort to demonstrate the true opportunity that resides in Reno, including inqiri’s leading efforts in the creation of Start-Up Row and their competitive intern opportunities.

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