Is Collaboration the Next Step for Google?


“The most important single central fact about a free market is that no exchange takes place unless both parties benefit.”

This quote by Milton Friedman does not mention money, but it does highlight the fundamental principle of a free market transaction. I open with that quote because Larry Page, CEO of Google, in his keynote address at Google I/O, seems to be looking beyond money towards collaboration. It is easy to look past money when you are leading one of the most powerful companies on the planet.

Google has the #1 browser in the world, the #1 search engine, are slowly creeping towards the #1 operating system, and their stock price recently closed above $900/share. They are clearly in a position to collaborate, and seem to be willing to welcome their rivals to the table, but not without taking a few shots. “We’ve had a difficult relationship with Oracle, including having to appear in court,” Page said. “Money is obviously more important to them than any collaboration.”

“We as Google and as an industry, all of you, we’re at 1% of what’s possible.” The most profound statements made by Mr. Page were how the internet has not advanced enough and that instead of working against rivals they need to work together. Through collaboration the best ideas and most progress will be made for everyone and not just a company’s bottom line.

The question is “can all of these companies collaborate?”

Find out more about the possibilities of collaboration at inqiri

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inqiri is a web application on the leading edge of cognitive science. Combining the insights of collective intelligence with the power of synthetic intelligence, inqiri helps optimize the decision-making process.

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